Awesome Aminos®
Redefining Nutrition & Health
Awesome Aminos marks a step forward in children’s health—bringing to life a new way to nourish and support their growth.
With a focus on amino acids, the brand’s formulations go beyond traditional supplements, offering a healthier, more conscious approach to daily nutrition.
Each capsule is designed to provide essential building blocks for development, making wellness simple, effective, and part of everyday life.
This isn’t just about supplements—it’s about shaping a new standard in children’s nutrition.
Awesome Aminos®
Turning Science into Branding
Our role in this project was to take groundbreaking scientific information and transform it into a playful and exciting brand.
With Awesome Aminos, the challenge was to create a brand that is both scientifically rigorous and visually compelling—one that speaks to the pharmaceutical world while also being accessible and engaging for a broader audience.
The result is a brand that balances precision with approachability, making innovation in children’s nutrition both trustworthy and inviting.
Awesome Aminos®
From the way these supplements are consumed, to the tagline.
The starting point for the graphic and conceptual development of this project was the way these types of products are consumed: in capsules or pills and small daily doses.
From there, we developed a visual and conceptual narrative, which aimed to represent the idea of gradually increasing children’s well-being rather than offering magical solutions.
Awesome Aminos®
Awesome Aminos® in a Few Words
Awesome Aminos is a California-based brand, that produces pharmaceutical and nutritional products for children, composed of essential amino acids that provide them with a healthier and more conscious lifestyle.
We developed the overall branding for the brand, which included conceptual work, the creation of a manifesto, defining the brand’s personality, crafting a set of headlines, creating its visual identity, its graphic universe and packaging.
