Darkroom®
Collaboration came to light
Darkroom is a skincare brand for men, creating products to groom eyebrows.
That’s what the brief said. But the daily conversations we had with Scott, its founder, revealed much more interesting insights that helped the project grow.
A team started to take shape, where each person contributed their own perspective. Little by little, these contributions built a brand that became more defined with every step.
Darkroom®
It usually fails. Occasionally, it doesn’t.
We like to think of branding projects as a whole, from their conceptual stage to their graphic development.
Generally, when an external agent alters that creative process, the envisioned result becomes completely compromised.
But, as in life, there are exceptions. And Darkroom was the exception.
The client’s input on what had already been created didn’t break the process—on the contrary, it helped us build a brand that became more and more compelling.
Darkroom®
Talk first, then create.
Conversation was the first task in this process.
Listening, understanding, questioning, and bringing perspectives together.
Darkroom is the result of that shared process, where each part contributed its expertise, and together we achieved a solid, authentic, and disruptive outcome.
Darkroom®
A new brand and a new challenge.
From the very beginning, this project was unlike any other.
A skincare brand, but created exclusively for men.
An idea that challenged the industry, traditionally focused on a female audience when it comes to this type of product.
It was a challenge that captivated us from day one.
We researched, read, learned, and delved deep into men’s relationship with their aesthetics and forms of self-expression.
All that knowledge was translated into the brand’s narrative and identity.
Luckily, the result not only surpassed the challenge but also made every effort truly worthwhile.
Darkroom®
Darkroom in a few words
Darkroom is a men’s cosmetics brand that breaks the mold in the beauty market, traditionally geared toward a female audience.
We developed the brand’s entire identity, starting with the idea of bringing to light what had until now remained in the dark. We created a concept that redefined makeup—not as something to «cover up» or «hide» features, but to enhance them.
Building on this premise, and in alignment with the brand’s name, we introduced the idea of «stepping into the light» and embracing the best version of ourselves at all times and in all places. This concept became the foundation of the brand’s narrative and the starting point for its entire visual identity.
Darkroom exists not only to enhance men’s physical features but also to highlight their personalities.
