The Sustainability of Effort
In our studio, hours and hours are invested working on various projects.
Valuable material is generated, which sometimes ends up being showcased on different platforms worldwide.
But during that process, things that never see the light of day are also created.
And that’s where Fiasco® comes in. It arrives as a brand that seeks to rescue clients’ «discarded» work and turn it into something precious.
A simple idea to promote the sustainability of creativity.
So that all the options worked on in the studio can have another life.
Promoting Passion for Work
The projects we undertake at La Libertad are always different, yet they are all made from the same components: passion, dedication, effort, creativity, research, and much more.
They all share the same goal: to be functional for each client, to be seen, liked, and shared.
That’s why we put all our effort into growing the work we do.
We make sure certain projects don’t die in a drawer, giving them another chance to be appreciated not only by us but by everyone.
Fostering a frustration-less industry
Our job is not like others.
We have a professional but also a personal involvement in everything we do.
For us, each of our projects is the best project of all.
And leaving such valuable material behind is a scenario we can never get used to.
That’s why we created Fiasco®, as a brand that gives us the possibility to reduce the daily frustration caused by failed projects.
Fiasco© in a Few Words
Fiasco© is a clothing and design brand born and reborn daily from the ashes of many sheets, logos, presentations, typefaces, manifestos, headlines, and more.
It is a brand that seeks to repurpose the work done every day in the studio, giving a second life to failed branding projects.
We worked on the naming process and created the concept, the identity, the look and feel, and the different stamps of the brand.
