Hito®
A Landmark in Architecture
Hito® came to create a before and after in the world of architecture, proposing innovative solutions for the housing challenges of tomorrow.
With a focus on technology, iteration, and intelligent design, the brand goes beyond traditional constructions, offering a futuristic vision that redefines how we live and inhabit space.
Its architectural approach is based on optimizing resources, adapting to new urban dynamics, and improving quality of life.
This isn’t just about architecture—it’s about building the future.
Hito®
The Foundations of Identity
The starting point for the graphic and conceptual development of this project was the way living spaces evolve to meet the needs of the future.
From there, we created a visual and conceptual narrative that reflects the transformation of architecture as a progressive process—one that doesn’t seek static solutions but rather dynamic responses to the challenges of tomorrow.
Hito®
A Space for Experimentation
Hito® is a project that breathes experimentation at every level. As a design studio, we had the opportunity to explore new ways of doing things, testing different resources, and pushing the boundaries of creativity. Every step of the process was an open invitation to rethink, iterate, and challenge conventions.
At the same time, Hito itself, as a disruptive brand in the architecture industry, embraced experimentation as its core principle. It dared to step away from traditional models to find innovative solutions to long-standing housing challenges.
This project is proof that by questioning the norm and allowing space for exploration, we can shape new possibilities for the future of design and architecture.
Hito®
Hito® in a Few Words
Future is coming. And this brand is building it.
This project involved developing the identity of Hito®, a business unit within the Andrés Alonso architecture studio, dedicated to innovation and experimentation. Hito® aims to develop projects that address the housing challenges of the future.
We decided to create an identity that reflects its spirit of constant transformation and its pursuit of new ideas, with iteration as the brand’s core concept.
We worked on the naming process and created the concept, identity, and look & feel of the brand.
