Misiones
From the Studio to the Agency. From the Agency to the Client.
Many of our projects are for direct clients from different parts of the world, but in some cases, our clients are also advertising agencies or other design studios that hire our services to carry out various branding projects.
This was the case with Misiones, a project born from a collaboration between the agency David Buenos Aires and La Libertad.
Misiones
From Different Perspectives to a Common Ground
The exciting thing about this work is that no project is ever the same.
Each one has its own process, its own search, and its own challenges.
In the case of Misiones, the challenge lay in the shared working dynamic with another agency.
Used to leading our own projects, this time we had to adapt to working as a team with other creatives.
We talked, analyzed, experimented, made mistakes, argued, made up—but we never stopped sharing ideas. And that was reflected in the final result.
Misiones
Sharing control
When we work with a direct client, we have the freedom to make creative decisions with greater autonomy.
But when the project is collaborative, the process becomes more dynamic and open.
It’s necessary to become aware that ideas often transform along the way, being redefined and taking new directions.
In this case, the challenge was finding the balance and ensuring that all parties involved in the process felt satisfied with the final result.
Misiones
Hito® in a Few Words
Misiones is a branding project we developed in collaboration with David Buenos Aires Agency for the province of Misiones, in Argentina.
The idea of growth was the starting point, which served as the central theme for the entire development.
Inspired by the province’s exuberant nature and its constant evolution thanks to tourism and local industry, we concluded that Misiones is a rich place where good things grow.
