Planta Baja
Friendship, made professional
Planta Baja is a friendly brand.
A wine shop run by Mati and Guada, two people with whom we share a friendship beyond just work.
And that was key when starting this project.
The identity combined the seriousness and professionalism we bring to every project in our studio, but also the fun and enjoyment that comes with having complete creative freedom and absolute trust from the client.
Planta Baja
Trust = Results
This project began and ended with a handshake.
The agreement was simple: Mati and Guada know about wine and food, and we know about branding.
That clarity and mutual trust in our work allowed us to build a fresh, authentic, and professional brand.
Planta Baja
Trust as a Fundamental Tool
Creativity is intrinsically linked to freedom—the ability to explore without rules, fears, or prejudices.
The trust between client and studio is essential for achieving optimal results.
Understanding, respecting, valuing, and believing in each other’s work is the most important part of all.
At La Libertad, we don’t just believe in this; we strive to apply it in every project we take on. And Planta Baja is a true reflection of this idea.
Planta Baja
Planta Baja in a few words
Planta Baja is a wine shop and wine bar that offers a relaxed and accessible experience around wine.
It’s a place that invites us not only to drink it but to talk about it—without pretension and without a script.
The branding we created reflects this welcoming and laid-back essence.
We developed the visual identity, tone of voice, and overall concept, applying them across signage, menus, social media, merchandising, technical sheets, and packaging.
