Pro Life came to us as a gym, only to become something much bigger.
They contacted us to do a restyling of their brand. To start communicating what they really wanted to be: a comprehensive center, oriented to health and sports.
This led us to build a new claim and campaign concept. Pro Life became a 360º space, where people can practice sports to improve their health. Or control their health to practice sports.
The project included the conceptualization of the campaign and the look and feel of the brand.