Purísima Kids is a powdered milk brand for children, with the essential nutrients for their development.
We worked on the launch of this product, even before its existence. The project included the naming process, packaging design and the development of the launch campaign.
The starting point was clear: Purísima Kids came to the world to feed, but also to educate and entertain. This idea is the one that shaped the whole campaign.
Using the nutrients from the milk, we took them into the can as 3D cartoon characters, and gave them different personalities to represent their benefits.