Cow is a brand from Córdoba, Argentina, that provides a meat delivery service. Unlike traditional butcher shops, Cow operates 100% online.
Based on the "field to door" modality, Cow brings the quality of its beef cuts to different homes, guaranteeing the traceability and freshness of the meat.
The branding work included naming, conceptualization, design, packaging and typeface design.
For this identity project, we created the custom COW font. A display font designed for use in large sizes, applied to posters, t-shirts and packs. COW font is inspired by the texture of certain cuts of meat, where the large spaces of red color are mixed with the thin white lines of fat, which at the time of cooking give it a unique flavor.
This is how COW font becomes one of the most characteristic and powerful elements of the brand.
Concept, Branding, Type Design: La Libertad TNC Ph: Juan Data Córdoba, Arg. 2021