Combining tradition and vanguard. Design and craftsmanship. Enhancing art. Making visible the manual work of great artisans around Spain. This project consisted of developing the branding for Manifiesto, a brand that worships decorative objects and the nobility of manual work.

Just like the brand's central idea, as a studio, we decided to create an identity that combines opposite worlds, or at least distant ones. On one side, everything that relates to a mechanical, exact, linear aspect. On the other side, we deal with organic, hand-crafted, and inexact elements.

This brand is a "pause" in a hyper-industrialised world. It emphasizes the revaluation of craftsmanship, respect for the handmade and the importance of personal creation. And seeks to combine this with the demands of today's world.


Créditos

Branding & Graphic Design: @lalibertad.tnc
Ph Art Direction: @maju_maj Industrial
Industrial Design: @tavoheredia__ Photo: @msolzavala
Barcelona, 2021

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